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These Terms of Use ("Terms") govern your access to and use of mrktcorrect.com (the "Site"), published by Market Correct LLC ("Market Correct," "we," "us," or "our"). By accessing or using the Site, you confirm that you've read these Terms, that you understand them, and that you agree to be bound by them.

If you don't agree to any part of these Terms, don't use the Site.

1. Acceptance of Terms

By accessing the Site, reading its content, clicking a link on it, subscribing to our newsletter, or submitting a contact form, you agree to these Terms and to our Privacy Policy. These Terms apply to every visitor regardless of how you reached the Site.

If you're using the Site on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.

2. What This Site Is

Market Correct publishes Correct Opinions, an editorial site covering marketing tools, software, and hardware. We publish reviews, verdicts, comparisons, and guides. Everything on the Site is editorial content and opinion. It's not a storefront, and we don't sell the products we write about.

The Site is funded by affiliate commissions (Section 4) and by advertising (Section 5). Those two facts are the reason the Site exists in its current form, and we'd rather say so up front than have you find out later.

We reserve the right to modify, suspend, or discontinue any part of the Site at any time without notice.

3. Permitted Use

You may use the Site only for lawful purposes and in compliance with these Terms. You agree not to:

We may block or restrict access to the Site for anyone who violates these Terms, at our sole discretion.

4. Affiliate Disclosure

Some of the links on this Site, including links within reviews, verdicts, comparisons, guides, and other editorial content, are affiliate links. If you click one and buy something or sign up for something on the linked site, Market Correct may earn a commission. You don't pay more because you used our link.

As an Amazon Associate, Market Correct earns from qualifying purchases. Links to Amazon on this Site carry our Associates tracking ID.

We also participate in affiliate and partner programs run by other companies whose products we review, and by affiliate networks acting on their behalf. Each of those relationships is governed by the partner's program terms. Unless a link is explicitly marked otherwise, assume that any link to a third-party product or service on this Site may be an affiliate link.

Affiliate relationships don't set our verdicts. We publish negative and mixed reviews of products we have affiliate links for, and we link to products that don't pay us at all when they're the right answer. Where a partner has provided a free product or paid for a review, the individual page says so.

Market Correct follows the Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising, including the requirement to clearly disclose material connections. Each page that contains affiliate links carries its own disclosure near the top of the page.

If you want to know whether a specific link is an affiliate link, or have a question about a specific relationship, contact us through the contact page.

5. Advertising

The Site displays third-party advertising served through Mediavine. Ads are placed automatically based on the content of the page and, where you've consented, on your interests. We don't select individual advertisers and we don't endorse the products or services shown in ads. An ad appearing next to a review is not part of the review.

Your dealings with any advertiser, including payment, delivery, and any other terms, are solely between you and that advertiser. How advertising cookies and data work on the Site is described in our Privacy Policy, along with how to opt out of personalized ads.

6. Editorial Content and Disclaimer

Our reviews and verdicts are honest opinions. Where a page says we tested or used a product, we did. Where we quote a price, a feature, a spec, or a partner offer, it was accurate on the date the page was published or last updated, but vendors change prices, plans, and features without telling us. Always confirm current details on the vendor's own site before you buy.

Some content on the Site is written for a business audience and includes illustrative examples, budget ranges, and hypothetical scenarios. Those are labeled as illustrative where they appear and shouldn't be read as guaranteed outcomes.

Nothing on the Site is professional financial, legal, tax, medical, or investment advice. Consult a qualified professional before making decisions based on anything you read here. Market Correct assumes no liability for actions taken or not taken based on the content of the Site.

We correct errors when we find them or when they're pointed out. If you believe something on the Site is wrong, tell us through the contact page.

7. Newsletter

You can subscribe to our email newsletter through the form on the Site. Subscriptions are delivered through beehiiv, a third-party email platform, and are subject to beehiiv's own terms and privacy policy. You can unsubscribe at any time using the link in any email we send. We don't sell or rent subscriber lists.

8. Intellectual Property

8.1 Our Content

The Site and its content, including text, photographs, graphics, logos, page layouts, and the "Correct Opinions" and "Market Correct" names and marks, are owned by Market Correct LLC or our licensors and protected by copyright, trademark, and other intellectual property laws.

You may view, download, and print pages from the Site for your own personal, non-commercial use. You may quote short excerpts with a visible link back to the source page. You may not republish, reproduce, redistribute, or create derivative works from the Site's content without our written permission.

8.2 Third-Party Marks

Product names, company names, and logos that appear on the Site belong to their respective owners. We use them to identify the products we review. Their appearance doesn't imply any endorsement of the Site by those companies, or of those companies by us.

9. Third-Party Sites

The Site links to third-party websites, including vendor sites, affiliate partners, and other resources. We don't control those sites and aren't responsible for their content, availability, terms, privacy practices, or anything you buy from them. A link isn't an endorsement of everything on the destination site.

10. Submissions and Feedback

If you send us a message, a correction, a product suggestion, or other feedback through the contact form or by email, you grant us a non-exclusive, royalty-free, perpetual license to use it, including to improve the Site and its content. We won't publish your name alongside anything you send without your permission. Don't send us anything you consider confidential.

11. Client Services

Market Correct LLC may from time to time provide marketing or consulting services under a separate written agreement. Those engagements are governed by that written agreement. Where the agreement is silent, the following terms apply to the engagement.

Geographic Restriction Regarding the State of Arizona

Market Correct does not provide client services to businesses located in, operating in, or primarily targeting the State of Arizona. This restriction exists because of existing contractual obligations, is ongoing, and has no scheduled end date.

Any engagement entered into in violation of this restriction is void from the outset. Market Correct may terminate an engagement immediately, without refund, if it determines after the fact that a client falls within this restriction. By entering into any engagement with Market Correct, you represent that you and your business don't fall within it.

12. Disclaimer of Warranties

THE SITE AND ITS CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR THAT THE SITE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR FREE FROM ERRORS. MARKET CORRECT DOES NOT WARRANT THAT ANY PRODUCT OR SERVICE DESCRIBED ON THE SITE WILL MEET YOUR REQUIREMENTS OR PERFORM AS DESCRIBED BY ITS VENDOR.

For client services under Section 11, we warrant only that we'll perform the services in a professional and workmanlike manner consistent with industry standards, and that warranty depends on the client providing accurate information and reasonable cooperation.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MARKET CORRECT LLC, ITS MEMBERS, OFFICERS, CONTRACTORS, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF DATA, LOSS OF GOODWILL, OR COST OF SUBSTITUTE PRODUCTS OR SERVICES, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS, THE SITE, ITS CONTENT, OR ANY PRODUCT OR SERVICE PURCHASED THROUGH A LINK ON THE SITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF MARKET CORRECT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Our total cumulative liability to you for all claims arising out of or relating to these Terms or the Site shall not exceed one hundred U.S. dollars ($100). For client services under Section 11, it shall not exceed the fees you actually paid us in the six calendar months before the event giving rise to the claim.

Some jurisdictions don't allow the exclusion or limitation of certain damages. In those jurisdictions, our liability is limited to the fullest extent permitted by law.

14. Indemnification

You agree to indemnify, defend, and hold harmless Market Correct LLC and its members, officers, contractors, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to your breach of these Terms, your violation of any law or third-party right, your misuse of the Site, or, for clients, any materials or information you provided to us.

15. Dispute Resolution

15.1 Governing Law

These Terms and any dispute arising out of or related to them or the Site are governed by the laws of the State of Arizona, without regard to its conflict of law principles.

15.2 Informal Resolution

Before starting any formal proceeding, contact us through the contact page and describe the problem. Both sides agree to make a good-faith effort to resolve it within thirty days.

15.3 Binding Arbitration

If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or the Site shall be resolved exclusively through binding individual arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. Arbitration will be conducted remotely or, if in-person proceedings are required, in Phoenix, Arizona. The arbitrator's award is final and binding, and judgment on the award may be entered in any court of competent jurisdiction.

15.4 Class Action Waiver

YOU AND MARKET CORRECT EACH WAIVE THE RIGHT TO A TRIAL BY JURY. ALL PROCEEDINGS SHALL BE CONDUCTED SOLELY ON AN INDIVIDUAL BASIS. YOU AGREE THAT YOU MAY NOT BRING OR PARTICIPATE IN ANY CLASS ACTION, COLLECTIVE ACTION, CONSOLIDATED PROCEEDING, OR REPRESENTATIVE ARBITRATION IN CONNECTION WITH THESE TERMS OR THE SITE.

15.5 Exceptions

Either party may seek emergency injunctive or other equitable relief from a court of competent jurisdiction to protect intellectual property rights, trade secrets, or confidential information, pending the outcome of arbitration.

16. General Provisions

16.1 Entire Agreement

These Terms and the Privacy Policy, together with any written client agreement, are the entire agreement between you and Market Correct about the Site and supersede all prior understandings on the same subject.

16.2 Changes to These Terms

We may modify these Terms at any time. When we do, we'll update the "Last Updated" date at the top of this page. Your continued use of the Site after a change is posted means you accept the modified Terms. If you don't agree, stop using the Site.

16.3 Severability

If any provision of these Terms is held invalid or unenforceable, it will be modified to the minimum extent necessary to make it enforceable or, if that isn't possible, severed. The rest of the Terms remain in effect.

16.4 No Waiver

Our failure to enforce any provision of these Terms doesn't waive our right to enforce it later. A waiver is effective only in writing signed by an authorized representative of Market Correct.

16.5 Assignment

You may not assign or transfer your rights or obligations under these Terms without our written consent. We may assign these Terms freely, including in connection with a merger, acquisition, or sale of assets.

16.6 Force Majeure

Neither party is liable for delay or failure caused by circumstances beyond its reasonable control, including natural disasters, pandemic, war, civil unrest, government action, or internet, hosting, or platform outages.

16.7 No Third-Party Beneficiaries

These Terms are for the sole benefit of the parties and their permitted successors and assigns.

16.8 Notices

Legal notices to Market Correct must be sent in writing through the contact page or to the email address in Section 17. A notice is delivered when we confirm receipt in writing.

16.9 Headings

Section headings are for convenience only and don't affect interpretation.

17. Contact

Questions about these Terms, requests for permission to reuse content, corrections, and legal notices go to the contact page or to legal@mrktcorrect.com.

Market Correct LLC
18440 N 68th St Unit 4041
Phoenix, AZ 85054
United States

18. Acknowledgment

BY ACCESSING OR USING THE SITE IN ANY WAY, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF USE IN FULL, THAT YOU UNDERSTAND THEM, AND THAT YOU AGREE TO BE BOUND BY THEM. IF YOU DO NOT AGREE, DO NOT USE THE SITE.