Nobody else was going to say it.

Correct opinions on ad platforms, AI tools, and the software marketers get sold. Receipts included.

Read the opinions One a week, free
mrktcorrect.com/blog/most-agencies-hide-their-metrics
OpinionsVerdictsGuidesThe Agency
Opinion 01Agencies7 min read

Most agencies hide their metrics for a reason. Fire yours.

The dashboards you can't export, the "blended" ROAS, the account you don't own. Here's what the numbers look like when nobody's hiding them.

TL;DR
Blended ROAS pads brand terms into paid performance. Ask for the split.If you can't export it, it isn't your data.Percent-of-spend fees reward spending, not results.
In this opinion
1. The dashboard you can't export2. What "blended" is blending3. Who owns the ad account4. The three questions to ask on Monday5. What it cost us to say this
✓Pocket AI5/5Correct ✓Granola4.7/5Correct ✓Wispr Flow4.5/5Correct ✓Plaud Note Pro3/5Partly

The Opinions

All opinions →
01Agencies

Most agencies hide their metrics for a reason. Fire yours.

The dashboards you can't export, the "blended" ROAS, the account you don't own. Here's what the numbers look like when nobody's hiding them.

Read →
02AI SEO

We built this site with AI. Here's what Google actually did with it.

Read →
03AI SEO

How to get cited by ChatGPT. What 72 citations taught us.

Read →
04Agencies

Do agency proprietary tools actually work? No.

Nobody outbids the platforms with their own tech. What they have is a nicer sales deck.

Read →
05AI tools

Plaud Note Pro vs Pocket AI. The one thing Plaud can't do.

Nine months in, model choice still decides it and Plaud's pipeline stays fixed.

Read →
06Agencies

7 agency contract traps that lock you in.

Read before you sign. Or after, if you want to be angry.

Read →

Verdicts

All verdicts →
Pocket AI
Correct
Wearable note taker
5/5
Six months of daily use, then nine. Still the pick over Plaud.
Granola
Correct
Meeting notes
4.7/5
Ran on every client call we took. Beats Otter, Fathom, and Fireflies.
Wispr Flow
Correct
AI dictation
4.5/5
90 days of talking instead of typing. Worth the $15 a month.
Plaud Note Pro
Partly
AI recorder
3/5
Good hardware, fine app, and we still picked Pocket. Here's why.

Built to be fired.

Market Correct ran as a flat fee performance marketing agency for 12+ years. The agency is retired. Flat fees, month to month, clients owned every account, and doing it that way is where the opinions come from. The opinions and guides stay free.

About Guides Tools Contact

400+ brands.
Alt Press, Ring, Live Nation + more.

Google Ads, programmatic, paid social, B2B pipeline. Every opinion on this site was written after the invoice cleared, not before the pitch.

Read the verdicts

Asked, answered.

The questions we get most. Short answers, no hedging.

Is Market Correct still an agency?+

No. Market Correct ran as a flat fee performance marketing agency for 12+ years across 400+ brands. The agency is retired. The receipts now go into the opinions and verdicts on this site.

How do you make money on verdicts?+

Some links pay us a commission. Never the opinion. A tool that pays us and fails still gets the score it earned.

Do I have to pay to read any of this?+

No. Every opinion, verdict, and guide is free. The newsletter is free too.

Who writes this?+

Evan Taylor, Austin TX. 12+ years running Google Ads, programmatic, and paid social for 400+ brands, including Alt Press, Ring, and Live Nation.

One correct opinion a week.

Free. Unsubscribe from the footer of any issue. We won't share it, we barely have time to send it.