We Built This Site With AI. Here's What Google Actually Did With It.
A real-data account of building mrktcorrect.com with an AI-assisted content workflow. What we tried, what failed, what we fixed, and what the AI SEO results actually look like.
How to Read an Agency Proposal (And What It's Hiding)
Most agency proposals are sales documents wearing a strategy costume. Here's what's buried in the standard deck, what to demand that they won't volunteer, and how to tell a real proposal from a polished pitch.
Read More →Marketing Agency Contract Red Flags That Signal You're About to Get Locked In
Auto-renewal traps, IP ownership gaps, exit fees, data hostage clauses. The contract terms agencies hope you skip over, and what to push back on before you're committed.
Read More →How Much Does Programmatic Advertising Cost? What Agencies Won't Put in Writing
A retail brand was paying a large share of fees for every dollar of media they ran, and their agency called that transparent. Here are the real programmatic cost ranges and the markups most agencies won't explain.
Read More →Programmatic Advertising Examples: What It Actually Looks Like in the Wild
The vast majority of digital display spending now runs through programmatic. Most advertisers can say that. Far fewer can explain what their programmatic campaign is actually doing at the impression level.
Read More →What Is Digital Marketing? A Performance-First Answer for 2026
Most answers to this question are written for people who have never bought an ad. This one is for people who have, or are about to. What digital marketing actually is, how channels connect, and what matters.
Read More →What Digital Advertising Gets Wrong (And Why Most Advertisers Let It Happen)
Only a fraction of every programmatic dollar reaches a real person as a viewable impression. Here's the structural incentive problem and the attribution shell game that keeps wasted ad spend invisible.
Read More →What Is a DSP? How Programmatic Media Buying Actually Works
A consumer goods brand paid significant monthly programmatic spend and couldn't see a single line item beyond "media, data, management." Here's what a DSP is, how the buy-side stack fits together, and what to ask first.
Read More →How to Switch Marketing Agencies Without Losing Your Account History
Switching agencies is deliberately harder than it should be. Here's the complete checklist to reclaim your Google Ads account, your assets, and years of campaign data before your current agency knows you're leaving.
Read More →Agency "Proprietary Technology" Is Almost Always a Lie
Many agencies run on white-labeled software and call it their proprietary platform. Here's how to spot it, what it actually costs them, and why you're paying a premium for a mid-tier subscription.
Read More →Performance Marketing Agency Pricing: What You Should Actually Be Paying in 2026
No agency publishes real pricing. We do. Actual ranges for Google Ads management, programmatic, and paid social at every budget tier, what's padding, and how to audit whether you're overpaying.
Read More →Senior Google Ads Manager: Why Account Ownership Changes Everything
We pulled the change history on a high-spend account and found nine different people had touched it over 24 months. Nobody owned it. CPL had drifted up significantly. Here's what senior ownership actually changes.
Read More →Best Google Ads Management: What Good Actually Looks Like Month to Month
Most agencies don't want you knowing this. We're walking through exactly what a genuinely well-managed Google Ads account looks like week by week. The breakdown they're hoping you never ask for.
Read More →Best Performance Marketing Agency: How to Actually Evaluate One
Most "best agency" lists are pay-to-play or self-reported. We've watched smart buyers get burned by agencies with five-star ratings and polished pitch decks. Here's the criteria that actually predicts performance.
Read More →How Much Should You Actually Pay a Google Ads Agency?
Most agencies charge 10 to 20 percent of your ad spend. We can tell you exactly why that pricing model is a structural conflict of interest, and what you should actually be paying.
Read More →Google Ads Quality Score Explained: Why Your CPC Is Higher Than It Should Be
Your Quality Score is the hidden tax on every click you buy. A lower score can cost you dramatically more per click, on every keyword, every day. Here's exactly how it works and what to fix first.
Read More →7 Signs Your Marketing Agency Is Burning Your Budget
Polished reports. Impressive dashboards. Climbing impressions. And yet your revenue hasn't moved in months. Here are the 7 signs your agency is burning your budget and exactly what to do about it.
Read More →What Is Performance Marketing? Why Most Agencies Get It Wrong
You're paying an agency to "do performance marketing." But are they tracking outcomes or just dressing up impressions and clicks in a nice report? Here's the real definition and where most agencies fall apart.
Read More →What Is Programmatic Advertising? A Plain-Language Explanation
Programmatic advertising explained without jargon. What it actually is, how the auction works, how it differs from Google Ads, and what you need to know before running your first campaign.
Read More →You're Paying for a Campaign That Runs Itself
Performance Max, Smart Campaigns, automated bidding. Google handles most of what agencies used to charge a premium for. So what exactly is your agency doing all month to justify that retainer?
Read More →Why a Flat Fee Google Ads Agency Saves You More Than You Think
Percentage-of-spend pricing is the oldest trick in the agency playbook. The more you spend, the more they make. A flat fee model aligns incentives differently. Here's what that means for your bottom line.
Read More →You're Paying Double For the Same Work
Niche-specific agencies charge double, triple, sometimes quadruple the price for Google Ads work that's technically identical. Our founder breaks down the whole game.
Read More →What Does a Google Ads Agency Actually Do All Day?
You're paying thousands a month and wondering what your Google Ads agency is doing all day. We'll tell you exactly what happens, and what should happen.
Read More →Why Most Google Ads Agencies Are Ripping You Off
A majority of businesses are dissatisfied with their first Google Ads agency. Here's exactly why, and the 10 red flags to watch for before you sign another contract.
Read More →Most Agencies Hide Their Metrics For a Reason
Your agency sends a monthly report full of impressive-looking charts. Impressions are up! Engagement is climbing! But when you check your bank account, nothing's changed. Here's why.
Read More →